CREATIVE BRIEF – AKI Home Ad Campaign History
CREATIVE BRIEF (s)AKI Home
COPYWRITER NAME Jeannine Swindell
Company Overview
This is a retail corporation based out of Japan with U.S. headquarters and a half-dozen stores in Southern California. Their specialties are home and home-office furnishings for the contemporary home.
Most items are moderately-priced and competition includes IKEA, Target, and HomeGoods.
Product Overview
Sells furnishings and accessories for bedroom, home office, living space, and kitchen. Some items are configured to use less physical space or act as a home space saver. Its influence comes from Japanese homes, which are mostly smaller than American homes.
Ad Objective
To target those persons moving out of their home or getting married.
Main Idea
To let the public know that stylish yet practical furnishings are affordable.
Target Audience
Their target market is people between the ages of 21-45 who are childless and may live in an apartment or small home.
COPYWRITER NAME Jeannine Swindell
Company Overview
This is a retail corporation based out of Japan with U.S. headquarters and a half-dozen stores in Southern California. Their specialties are home and home-office furnishings for the contemporary home.
Most items are moderately-priced and competition includes IKEA, Target, and HomeGoods.
Product Overview
Sells furnishings and accessories for bedroom, home office, living space, and kitchen. Some items are configured to use less physical space or act as a home space saver. Its influence comes from Japanese homes, which are mostly smaller than American homes.
To target those persons moving out of their home or getting married.
To let the public know that stylish yet practical furnishings are affordable.
Their target market is people between the ages of 21-45 who are childless and may live in an apartment or small home.
Media Release: SEXUAL VIOLENCE IN COLOMBIA
Sept 6, 2015
PERTH, AUSTRALIA – Project MonMa, a women’s rights organisation dedicated to helping women and their families escape sexual and domestic abuse, is embarking on a mission to Colombia. They intend to speak to those who have been displaced and victims of war and the impact it has had on their lives.
Activist and Director Johanna Higgs has travelled through many countries that have been affected by war. With cooperation from other agencies, she has helped to create a number of transitional programs that help women escape their traumatizing situations. These programs focus on providing basic life skills, along with a trade that will help women become self-sufficient.
This has proven challenging as armed groups in Colombia have taken advantage of women as young as 12. According to Oxfam International, up to 80% of the women and children have experienced displacement. For more than 50 years, women have been beaten or raped by members of armed groups.
Project MonMa has braved travelling through some of the most dangerous parts of the country, as the majority of victims can be found in rural areas. Higgs and her team want to make the public aware of the underage girls that have turned to prostitution and sex trafficking and, for the most part, these crimes have gone unpunished. The enduring machismo in Colombia has meant that discrimination and sexual harassment have become a norm for many women.
Since 2006, Project MonMa has been dedicated to changing how some countries view women’s rights and gender equality. Its mission is to bring these stories of violence to the forefront of people’s minds and make them aware that change is possible when people collaborate resources to help those who are powerless against a corrupt government.
***END RELEASE***
Website address: Under construction
For interview and/or photo opportunities, contact Johanna Higgs on: jojocat19@hotmail.com
Ebook Excerpt for Consumer Homebuyers
Although you may have checked out the house more than once, it’s best to hire a professional home inspector before moving ahead. In fact, some mortgage lenders require a professional inspection before approving any loan.
Features a professional home inspector may look into include are, but not limited to –
- Mold and mildew – black or toxic mildew can be of serious harm to anyone with respiratory ailments, such as asthma. The inspector can determine whether removal can be done with only diluted bleach, or if a professional mold remediation service is needed.
- Leaks or cracks in walls and foundation
- Deteriorated roof coverings or shingles, particularly moisture or rotting
- Proper functioning of electrical panel and circuit breaker
- Heating and cooling systems as well as smoke detectors
Before making an appointment with a home inspector, ask to see a sample report from a random client so you'll know what to expect. Reports should be easy to understand and not handwritten. Though this service can go as high as $500, the average cost for a general home inspection is around $250. Inspectors may charge extra for asbestos or water contamination testing.
It’s also important for the buyer(s) to be present during the visit. If they encourage otherwise or are hesitant to present client testimonials, it may be best to look elsewhere. If you cannot get a referral from friends or family members, check out these organizations –
- American Society of Home Inspectors
- National Association of Certified Home Inspectors
- National Association of Home Inspectors, Inc.
Once the inspection has been completed, the seller may either choose to make necessary repairs or the buyer may use the inspector’s findings as leverage to negotiate a lower price. Depending on the seller agreement, it may (or not) be mandatory for them to make repairs in order to sell the property.
If all goes well, the buyer may be asked to put down a portion of the down payment. This is called the Good Faith or Earnest Money Deposit, which may range from 1-3% of the asking price.
This fee is never payable directly to the seller but is normally paid to a known brokerage firm, legal firm, escrow service, or title company.
Sales Letter: BANESCO USA
Like to see your money grow? Find out how we can help you save and reach your financial goals!
July 31, 2015
Dear Mr. Lopez,
While there are many banks in the Southern Florida area you can choose from, wouldn’t it be nice to have a financial institution that cares about the community? Who wants to be treated like a number or rushed along when managing your money? Unlike most institutions, we realize that you are what matters most to us and not just your business.
Banesco USA, a community bank with more than 8 million customers worldwide, is looking for people like you to serve. We have helped people save money with our domestic and international services like check cashing and wire transfer. Also, we offer interest-bearing and basic checking and savings accounts which can help you earn more instead of paying to access your hard-earned dollars.
Our merchant banking services include low-cost credit card processing that may be integrated with any PC, along with Remote Deposit Capture (RDC), which makes depositing checks more convenient. If you work in the agriculture industry, there are many services that may be of interest to your operation. We also offer all customers fraud protection services like Positive Pay, at no cost.
You can open an account for yourself or a family member for little and experience the many benefits we have to offer. Customers who get a Banesco Visa® Check Card may use it at over 1 million ATM machines in the U.S. and South America, as well as any merchant that accepts Visa for purchases. The Banesco Loyalty program offers account holders incredible discounts on a number of merchant services and points may be converted to cash!
By listening to people like you, we’ve found ways to accommodate individuals and businesses by making their money matters easier to manage and understand. Recently, we were listed in the Top 10 Small Business Lenders by the South Florida Business Journal. As part of Banesco International Group, we also have branches in Venezuela, Spain, Panama, Dominican Republic, and Puerto Rico as well as the States.
Mr. Lopez, I personally invite you to stop by any branch where an account representative will be happy to answer any questions you may have – with no obligation. You may also call toll-free at 1-888-228-1597 to speak with a live customer service representative or online at banescousa.com.
Sincerely,
Jorge Salas
President and CEO
30 and 60-second Radio Commercials (s)
Radio Commercial (1) - :30
If you’re tired of paying fees to cash your paycheck, Banesco USA not only saves you money but will find ways to make it grow. Learn more about our personal and business account services made for people in the community by visiting banescousa.com, or stop by any Banesco branch in the Southern Florida area.
Radio Commercial (2) - :60
SFX – Traffic and outdoor noise fade into the background. Two men begin speaking.
Man #1
“That was some job. Can’t wait until payday gets here.”
Man #2
“Why? You know our checks disappear in no time…especially the way my wife spends money.”
Man #1
“I used to have that same problem until we visited Banesco USA.”
Man #2
“What miracle happened there?”
Man #1
“Me and the misses found it was cheaper to send money home. Also, direct deposit makes it easy for us to get access to paychecks without having to stand in long lines.”
Man #2
“Really? You don’t go to a check-cashing place?”
Man #1
“Not in a really long time, man. And get this, the money we save in fees has allowed us to get a second car and send money back home.”
Man #2
“Do they have a web address I can check out?”
Man #1
“Banescousa.com or you can walk into any branch and they will treat you real nice.”
Man #2
“Good looking out, man.”
SFX - Hand clapping sounds with laughter and outdoor noise in fade mode.
SEO COPY FOR ONLINE CATALOG
Air France Canada http://www.airfrance.ca/The travel season is here and now is the time to see Air France Canada for air travel deals to your favorite places in Canada, the U.K. and other European countries. Take advantage of Air France Canada coupons and online deals for a better savings.
Air-Conditioner-Home http://www.air-conditioner-home.com
Beat the heat this summer with some very cool deals by Air-Conditioner-Home. Find your new air conditioner, fans for every room and other home appliances just in time for the warm weather now. Save money now with Air-Conditioner-Home coupons in addition to a 5% discount on all online orders.
Air-Purifier-Home.com http://www.air-purifier-home.com
Control spring allergies and other chronic ailments by breathing clean air with Air-Purifier-Home.com. Buy an ionic air purifier ton reduce allergens and odors in your home. There are many products that will help your family to breathe easier. Get Air-Purifier-Home.com coupons in addition to the 5% discount taken on all online orders.
SEO COPY FOR NEW YORK REAL ESTATE LISTINGS
Originally built in 1909, 63 West 107th Street has both and elegance as well as historical element. This pre-war design has been restored to include some modern touches, making this a very attractive listing. This 9-story property offers a premium style of living along with everyday comfort.
Residents of 63 West 107th Street come home to roomy apartments that boast hardwood floors and generous windows that allow for ample amounts of sunlight to enter. The kitchens have marble counters as well as custom cabinets and are fully-equipped with stainless steel appliances. Spacious baths have a deep soak tub.
The amenities offered at 63 West 107th Street include a doorman and video intercom security. This pet-friendly building also has a bike storage room. 63 West 107th Street is also within walking distance of many shops, public transportation and places to see in the Manhattan area.
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This Flatiron District listing offers residents plenty of luxury and comfort. 7 East 17th Street is a downtown Manhattan listing that was originally built in 1903 but combines classic exterior with modern amenities. There are many layouts available which also include a penthouse with a private roof deck. The restored lobby at 7 East 17th Street is welcoming and is where you will find a doorman that is ready to accommodate residents’ needs.
Residents of 7 East 17th Street come home to apartments with generous windows, hardwood floors and ceilings that extend to 13 feet high. The gourmet kitchens are great for anyone who needs ample room to create their culinary specialties. Baths are spacious with a deep soak tub. All apartments at 7 East 17th Street have an individual washer and dryer.