Junk Food Should Be Removed from Public Schools (Negative Argument)
Out of 24 hours, kids are on school grounds an average of 7 hours. The remaining 17 hours leave a lot of room for each child to develop habits outside of the classroom. Management of studies, personal character, and even dietary habits are learned at home. It’s also at home where kids can watch hours of television and be exposed to a number of advertisements.
While a little TV before or after homework isn’t a bad thing, many experts state TV ads are the main reason why kids gorge on junk food. Additionally, the empty-calorie snacks sold at school are a personal choice and not the only option. What about the parents or guardians at home? Why should public schools be blamed when an adult or older sibling can make lunches at home or ensure the child is getting adequate exercise to stimulate the learning process.
According to a 2015 Nielsen study, teens were exposed to 13 food ads on a daily basis (Bubar). The majority of the ads aired showed empty-calorie foods like candy, fast food, and sugary beverages. Although teens may be in a position to make healthy food choices, the obesity rates amongst teens and grade-school children continue to rise (Health). In 2009, the Youth Risk Behavior Surveillance System (YRBSS) conducted a survey that indicated nearly 16% of school-age children were overweight and 12% were classified as obese (Wexler).
Cited Sources
Health, Department of. “Complete Health Indicator Report of Obesity Among Children and
Adolescents.” IBIS, ibis.health.utah.gov/ibisphview/indicator/complete_profile/OvrwtChild.html.
Accessed 8 Feb. 2020
Wexler, Barbara. "Diet, Nutrition, and Weight Issues among Children and Adolescents." Weight in
America: Obesity, Eating Disorders, and Other Health Risks, 2012 ed., Gale, 2013. Information Plus
Reference Series. Gale In Context: Opposing Viewpoints,
https://link.gale.com/apps/doc/EJ2069700104/OVIC?u=down54663&sid=OVIC&xid=128fb387.
Accessed 8 Feb. 2020.
Bubar, Joe. "Attack of the ads: how junk food companies spend billions to make you crave their products.
" Junior Scholastic/Current Events, 13 Mar. 2017, p. 4+. Gale In Context: Opposing Vhttps://link.gale.com/apps/doc/A490623028/OVIC?u=down54663&sid=OVIC&xid=d51bc4f3.
Accessed 8 Feb. 2020.
Advertising 1 Report: PINE-SOL’S Most Popular Ad History
The long-running Pine-Sol campaign has been successful with spokesperson Diane Amos, who brings light humor to a brand familiar in most American households. Pine-Sol is a multipurpose cleaning product that has been part of the Clorox Company since 1957. Since 1993, Amos, a San Francisco-based actress (film credits include Patch Adams, starring the late Robin Williams) and stand-up comedian, has brought a quick wit that wasn’t intimidating or likely to alienate general audiences. Before this campaign launch, Pine-Sol was ranked third amongst competitors like Proctor and Gamble (P&G) and the Lysol brands.
Amos was chosen by DDB Worldwide in San Francisco, who thought her image was relatable to the public. (Ford, 2002) Her quick comedic delivery comes in handy for the majority of demonstrative TV 15-60 second ads, which offer a number of interesting scenarios. Most of these portray Amos as the everyday housewife who wants to have a clean home in as little time as possible.
In 2010, DDB created an ad series called “Intensity”. The commercials showed the ample-bodied Amos clad in lingerie and stretched seductively across a satin bed, giving a seductive stare to a young, muscular, shirtless male busy with household cleaning duties. The setting for this 90-second commercial was intended as a romantic fantasy but the new imagery got many talking on social media as well as mainstream media. In a 2010 Advertising Age article, the writer (Miller, 2010) claims the ad reinforced the “Mandingo” stereotype, as it seemed to focus on the sexual appeal. The New York Times, on the other hand, had nothing but praise and stated that the campaign was “ahead of the curve”. (Newman, 2009) Overall, it was a slight poke at the traditional role reversals.
This ad series most likely had the Believers in mind as the prime marketing segment group because of traditional beliefs and using a familiar brand (the Clorox Company has been around since the early 20th Century). The secondary target could be Survivors because Pine-Sol is one of the first brands to contain disinfecting properties on non-porous surfaces. This is a bonus for those who want to protect their home from outside bacteria and viruses.
The setting for Amos’ character is assumed to be a large city, where bacteria from smog and other airborne pollutants are most common. Placing this character in a rural area may not have as great of an appeal since “country air” is supposed to be the cleanest in North America. One selling point, besides its ability to kill germs, is the pleasant scent that is slightly stronger than similar competing products, which justifies the price-quality relationship by an average of $1.25 per unit.
However, to offset the consumer cost, this product can be found mostly at big-box retailers, drug stores, and supermarkets. The average shopper may also find an online or print coupon in addition to an in-store discount that will price this product similar to lesser-known brands.
Cited Sources
- Ford, D. (2002) Profile/Diane Amos/Making a Tidy Living as Pine-Sol Lady. SFGate. Retrieved from http://www.sfgate.com/bayarea/article/Profile-Diane-Amos-Making-a-tidy-living-as-2874386.php
- Hawkins, E. (2012) Pine-Sol Releases Brilliant Marketing Campaign, Strikes Fear into Hearts Cleaners Everywhere. Inquisitr. Retrieved from http://www.inquisitr.com/248227/pine-sol-video/
- Miller, P. (2010) Pine-Sol Stumbles Again. Advertising Age. Retrieved from http://adage.com/article/the-big-tent/advertising-pine-sol-stumbles-latest-spot/141674/
- Newman, A. (2009) Selling a Household Cleaning Product on Its…Sex Appeal? New York Times. Retrieved from http://www.nytimes.com/2009/11/13/business/media/13adco.html?_r=0
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